Webinar recording: How to recruit new members for your music group

In this recording of our webinar (original event 17 October 2025), we shared insights on successful recruitment.

Recruiting new members is one of the biggest challenges facing music groups today. Whether you're revitalising your group for the future, looking to diversify your ensemble, or simply want to grow your group, we offered practical advice and inspiration, exploring proven strategies and fresh ideas for attracting new members and keeping them engaged. We alsod explore the key ingredients of successful recruitment: understanding your group’s appeal, reaching the right audiences, and creating a welcoming environment for newcomers.

We heard from:

• Anita Bašić, founder of Bradford Accordion Band
• Catherine Hughes, CEO of British Nordic Walking
• Joanna Burdett, Secretary of Llysfaen Singers

Our guest speakers have all successfully grown their own groups, sharing insights into what worked, what didn’t and what they learned along the way, with tips on marketing, community outreach, onboarding and retention.