Online donation platforms

When fundraising for your group, there are lots of websites that you can use to take and manage your donations.

With most online donation platforms you can create a page for your group, where you can tell your story about who you are and what you are fundraising for, as well as add images and branding. You can then point people to this page where they make their online donation.

The platform administers the transactions and passes the money on to you, as well as processing Gift Aid for you where appropriate. They do take a fee of course, but these systems make it easier for people to donate, and reduce your admin.

Things you should consider when choosing a donation platform:

  • The cost to you – most will take a fee per donation, but some have a set-up fee or regular account fee too.
  • Trust factor – you want your donors to trust the site they are making a payment to, so make sure it’s a safe and well-known site.
  • How quickly you will receive the money into your bank account.
  • Your page – there isn’t much to choose between platforms here, but it’s worth looking at some pages of existing groups to get a feel for what you can do with content and design.
  • Reporting – they all come with reporting functions so you can dig into who has donated. Key functionality is broadly similar across platforms, but some do offer extra bits – if being able to interrogate the data in detail is important to you it’s worth looking into what kind of reporting facility is available.

There are many different platforms to choose from: we have summarised some popular ones below.

Virgin Money Giving

Well-designed website which offers lots of additional services and features; however, you do need to pay a hefty joining fee.

  • Set-up and regular cost: £150 + VAT set-up fee. No regular account fee.  
  • Processing fee: 2.5% - fee can be passed on to donor
  • Service fee: 2%, which can be passed on to donor. During lockdown they are waiving this fee.
  • Gift Aid processing: Yes
  • How long it takes to get the money: within a week – and Gift Aid paid within a week of receiving from HMRC
  • What you get for a £10 donation
    Donation: £10
    Gift Aid: £2.50
    Service fee: £0.00 (during lock down only, ordinarily -£0.20)
    Payment processing fee: - £0.25
    Gift Aid fee: £0.00
    Total to Charity: £12.25 (£12.05 when not in lockdown)

GoFundMe Charity

GoFundMe is probably the world’s most popular crowdfunding site, but you can also use it to fundraise for your group.

  • Set-up and regular cost: none
  • Processing fee: 2.9% + 25p per transaction
  • Gift Aid: Yes. GoFundMe works with PayPal Giving Fund to facilitate Gift Aid - no fees are deducted
  • How long it takes to get the money: 2-5 business days
  • What you get for a £10 donation
    Donation: £10
    Gift Aid: £2.50
    Processing fee: - £0.54
    Gift Aid fee: £0.00
    Total to Charity: £11.96

Givey

Givey is a UK-based fundraising platform that focuses exclusively on smaller charities, or 'The Forgotten 95%', as they call it. They pass processing fees onto the donor rather than the charity.

  • Set-up and regular cost: none
  • Processing fee: Donors pay a 5% fee every time they donate
  • Gift Aid: Yes - no fees are deducted
  • How long it takes to get the money: Charities generally receive their donations once a week
  • What you get for a £10 donation
    Donation: £10 (donor pays £10.50)
    Gift Aid: £2.50
    Payment processing fee: -£0.50, paid by donor
    Gift Aid fee: £0.00
    Total to Charity: £12.50

JustGiving

Launched in 2001 JustGiving is probably the most well established and widely recognised online fundraising platform, however it is also a profit-making outfit and you will have to pay a monthly subscription fee.

  • Set-up and regular cost: no set-up fee, £15+VAT a month (£39+VAT a month if raise over £15,000 a year)
  • Processing fee: 1.9% + 20p
  • Gift Aid: Yes, although JustGiving deducts credit card fees and takes a 5% cut
  • How long it takes to get the money: 6-10 working days
  • What you get for a £10 donation
    Donation: £10
    Gift Aid: £2.50
    Payment processing fee: -£0.39
    Gift Aid fee: -£0.12
    Total to Charity: £11.99

CAF Donate

Built by the Charities Aid Foundation (CAF), more than 5,000 (mainly small-to-medium) charities use CAF Donate to fundraise and process donations.

  • Set-up and regular cost: none
  • Processing fee: 3.6% of total donation (including Gift Aid amount)
  • Service fee: None
  • Gift Aid: Yes
  • What you get for a £10 donation
    Donation: £10
    Gift Aid: £2.50
    Processing fee: -£0.45
    Gift Aid fee: included in processing fee
    Total to Charity: £12.05

 

 


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