Growing your group and audiences

Information and advice event (Plymouth): Engaging with young people (for performing groups)

Our members have told us that they want to be able to engage better with young people, and thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more young people.

We'll talk about:

Location

Plymouth Central Library
167-171 Armada Way
PL1 1HZ Plymouth
United Kingdom

Information and advice event (Cambridge): helping your group to thrive

Making Music is hosting this free information and advice event for music groups to make connections, discuss aspects of running your group and find out the latest news from Making Music.

 

We'll talk about:

  • Growing your audience and membership
  • Sourcing sheet music without breaking your budget
  • Funding for your group and other ways to improve your income
  • What makes an effective and motivated committee?
  • Anything else that arises!

 

Location

Homerton College Conference Centre
Harrison Drive
CB2 8PH Cambridge
United Kingdom

Performing in Care Homes

Care homes are not often seen as places for performing music, and you’d be forgiven if you hadn’t considered doing so before.

However, according to a 2015 Treasurers survey, a number of Making Music member groups already have a relationship with their local care home.

Why perform in a care home?

It can be hugely beneficial for everyone involved: the care home, its residents and your group:

Top tips for engaging with people with dementia

Lots of our member groups perform in care homes across the country, taking their music to people who might not otherwise have a chance to attend a live performance. In many care homes there are people with dementia, and some homes specialise in care for people with this illness.

Alternatives to putting on a formal concert

'Formal' concerts are often the central driver of groups' seasons and activities, but in some cases they can be a financial burden as well. In this guidance we explore some alternatives that might allow you to retain the benefits while reducing the financial risks and pressure. 

Collaboration case study: Opal Flutes and Peckham Rye Sings

Sharon Moloney of member group Opal Flutes explains how teaming up with another group gave them an opportunity to experience repertoire that would otherwise be off-limits.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Top tips for managing an engaging Facebook Page

A Facebook Page is a great way to attract new audiences and potential members to your music group.  At the time of writing, there are about 702,000 people on Facebook in the UK, between ages 18 and 65, that expressed an interest in Choirs; 506,000 that like Orchestras and a staggering 27,818,000 that like Music. These are all potential audiences that you can reach if you know how to target them.

Information and advice sessions (Around Bangor, North Wales): Helping your group to thrive

An opportunity to meet Wales Manager, Abby Charles, to talk about all aspects of running your group.

Location

LL57 1PA Bangor
United Kingdom

Information and Advice (Mold): Every penny counts – tips for improving your income

In an age where funding is increasingly hard to obtain, how can you maximise your income in other areas?

We’ll hear about members who have had success in raising money by other methods, and we’ll share advice and experiences with each other on what has – and hasn’t – worked for you. Making Music staff will also have some top tips for gaining those vital extra pennies.

We'll talk about:

Location

Parkfields Community Centre
1 Elm Drive
CH7 1SF Mold
United Kingdom