Growing your group and audiences

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Information and advice event (Southampton): Growing your membership (with a focus on under 35s)

About the event: 

 

Our research into engaging under 35-year-olds has led to the development of brand new resources on recruiting and retaining new members which apply to people of all ages.

Come along and find out more about these resources, and how you can use them to help your group reach more members. This session is particularly relevent to groups who meet to rehearse on a (fairly) regular basis.

We'll talk about:

Location

SO14 0YN Southampton
United Kingdom

Information and advice event (Maidstone): helping your group to thrive

Making Music is hosting this free information and advice event for music groups to make connections, discuss aspects of running your group and find out the latest news from Making Music.

 

We'll talk about:

  • Growing your audience and membership
  • Sourcing sheet music without breaking your budget
  • Funding for your group and other ways to improve your income
  • What makes an effective and motivated committee?
  • Anything else that arises!

 

Location

Maidstone Community Support Centre
39-48 Marsham Street
ME14 1HH Maidstone
United Kingdom

Information and advice event (Kidderminster): helping your group to thrive

Making Music is hosting this free information and advice event for music groups to make connections, discuss aspects of running your group and find out the latest news from Making Music.

 

We'll talk about:

  • Growing your audience and membership
  • Sourcing sheet music without breaking your budget
  • Funding for your group and other ways to improve your income
  • What makes an effective and motivated committee?
  • Anything else that arises!

 

Location

Kidderminster Library
Market Street
DY10 1AB Kidderminster
United Kingdom

10 ways selling tickets online can help your group - and how to pick the right platform

If you spend a lot of time managing event bookings via phone and email instead of organising other areas of your events, then using an online ticketing service might be just want you need.

Ticketing websites have never been more user-friendly and they can help your group save time, money, and sell more tickets. The initial setup can be slightly time-consuming but once you are up and running, the positives far outweigh the negatives…

Individual visits and consultations: Barnstaple

Sharon Moloney, Member Engagement Manager, will be available in Barnstaple to meet and talk with members from this area and beyond.

If you have a burning issue on which you would like some help or advice, or would simply like to say hi or find out more about Making Music, please get in touch to confirm an appointment. Sharon is available to attend concerts, rehearsals or committee meetings, or for individual appointments.

 

Topics you may wish to discuss include:

Location

EX31 1EL Barnstaple
United Kingdom

Access Danyal Dhondy choral companion piece to Fauré’s Requiem

Still The Sirens is a new piece commissioned by Making Music specifically for leisure-time vocal groups as a companion piece to Fauré’s Requiem. The parts will be free to Making Music members until July 2020 in digital format.