About the event:
What are some of the options for selling out your events? We hear from some professionals in this field, from Making Music members and from some of our corporate members.
How to sell out your events is one of your main concerns, as you have been telling us.
This event, the first of a series of three over the year, will kick us off thinking about how we present our events, the different audiences we may want to attract and how we can best speak to them and convert them to audiences.
We will hear from two experts, two Making Music members and two of our corporate members. The event will signpost you to relevant research, give you practical tips you can try and also facilitate discussion amongst you in breakout rooms.
Dr Sarah Price will speak about her research into the audiences of the 2023 Classical Sheffield festival and outline the different kinds of audiences and what type of events they would find of interest.
David Taylor will tell us about some of the tactics that will or won’t work as we market and promote our events – and what basic mistakes to avoid. You might enjoy his latest blog.
A long-standing member of The Pink Singers will speak about how they plan, produce and promote their events. We will also be hearing from Julia Murray of Huddersfield Choral about their recent changes to marketing and promotion, in particular developing their digital presence.
Corporate members Trybooking and Ticketsource will present on how they can support your ticket selling strategies and ambitions.
We'll talk about:
- Different audiences and what they might be looking for from an event
- The need to tailor the messaging and the sales channels according to different audiences
- Different ticketing platforms available for use by members
- Resources available from Making Music to support ticket selling strategies
- Share experiences and models with other groups similar to yours
There will be an opportunity to ask questions via the chat function during the event. There will be a short break during the event.
Who this event is for: : Anyone is welcome to attend this event, but it will be especially useful for anyone from a Making Music group which puts on its own events is welcome to attend this event, but it will be particularly relevant for those with responsibility for designing and implementing marketing and ticketing strategies.
Cost: FREE for members and non-members
We will be using Zoom to host the meeting, and will email you the joining link one hour before the event is due to start.
Places are limited, so reserve yours now.
Please read the event information below before reserving your place.
Event information: (delete as applicable and also delete this instruction)
- This event includes a Powerpoint presentation
- This event includes participant-led discussion
- Questions will be taken via the chat function at this event
- Breakout rooms will be used at this event
- Automated closed captions (subtitles) will be available at this event. If you require live captioning, please contact us to request this
Recording information:
We do not intend to record this event.
Inclusivity statement:
We aim to make our events as inclusive as possible. If you have any particular accessibility requirements or if there is anything else we can do to help make the event a better experience for you, please let us know.
Cancellation policy:
Making Music reserves the right to cancel an event due to low attendance numbers, adverse weather conditions or other circumstances which make it no longer possible to run the event. If you have booked a place and Making Music cancels the event, we will offer you a full refund where applicable.
Event terms and conditions
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