email marketing

Top tips for email marketing, part 2: Building a great email

In part 2 of this guidance on email marketing we'll cover what to include in your email, how to make a great subject line and how to measure success.

Part 1: Getting started and building a list | Part 2: Building a great email

Top tips for email marketing, part 1: Getting started and building a list

In an era with more and more options available for communicating with your audiences, email remains one of the most effective - 91% of adults check their email at least once per day, and promotion via email is reckoned to be 40 times more effective than social media.