Haverhill Singers

Case study: Haverhill name change

Martin Waldron, of member group Haverhill Singers, explains how they approached changing the group name in order to recruit new members.

Background

We are a non-auditioning choral society of around 50 singers, founded in 1860. The aim of the Society is to perform choral music of many genres in and around Haverhill, Suffolk for two reasons.