Getting your prices right: what to think about and why

Putting a price on a loaf of bread, a new pair of shoes, or train ticket is something that everyone is used to doing. We expect prices to be associated with these things; we can compare one loaf of bread to another, understand the value of a pair of trainers compared to a pair of flip-flops, or take a train at a different time. Pricing of less material things, like the experience of being in or going to see a music group, can be trickier to navigate.

Ticketing case study: Sidmouth Concert Society pricing strategy reverses membership decline

Stephen Huyshe-Shires of promoting member group Sidmouth Concert Society explains how they reversed a decline in membership by investigating the cause and adjusting ticketing options to address the key problem.