search engine optimisation

Tips for designing a website for your group, part 3: Visibility

In the final part of our three-part guide on creating a website, we'll cover ways to increase the visibility of your website to bring in more visitors; something worth thinking about before you start to build your site, as well as when you're looking to make ongoing improvements to it in the future.

We'll start by looking at how to make sure your pages are appealing to search engines, move on to using social media and inbound links, then cover how you can apply for free advertising from Google and finally look at ways to monitor your progress.