audience development

Social media content: the rule of thirds

Our youth volunteers have been taking a look at member groups' social media to see how they measure up when it comes to engaging young people. Here are some tips they passed on to us that you might find useful.

Posting on social media can be overwhelming. What to post, when, how often, how much of other people's content should you engage with? A simple tactic to keep you on track is to follow the rule of thirds: promote, share, interact. After all, three is the magic number! 

Ten tips for connecting with your community

Your local community is your biggest and best source of new contacts, whether that’s members, audience, sponsors or funders, patrons, volunteers or just general supporters. Many of our most successful groups are those who have a strong engagement with the people living and working in the surrounding area. But how do you build these relationships?

Top tips for collaborating with other music groups

Collaborations between music groups can be hugely beneficial and a lot of fun for everyone involved. They are exciting projects with lots of challenges and opportunities that can take the enjoyment of being in, and running, a music group to the next level.

Collaboration case study: Opal Flutes and Peckham Rye Sings

Sharon Moloney of member group Opal Flutes explains how teaming up with another group gave them an opportunity to experience repertoire that would otherwise be off-limits.

Top tips to reduce barriers for older audience members

Research by Age UK has confirmed what many of us have long suspected: that cultural engagement is the biggest contributing factor to wellbeing in later life. Member groups often provide just this kind of opportunity for engagement, but may not be aware of the barriers that can prevent people from getting involved.

Building new audiences

Founded in 1998 with the aim of developing the next generation of chamber music lovers and players, the charity CAVATINA Chamber

Find new members and audiences with BBC Get Playing

This summer, we will be partnering with the BBC, ABRSM and Music for All to support the BBC’s ‘Get Playing’, a major new initiati

Find new young audiences and members with Arts Award

Arts Award is a national initiative that aims to support children and young people (<25) to deepen their experience, engagemen

What are you planning for Learn to Play Day?

Learn to Play Day 2016 (12 and 13 March) is run by Music For All, the charity associated with the Music Industry Association – that’s music s

Apply for £100 to put on an event for Voluntary Arts Week

The Voluntary Arts Week Microfund invites self-led cultural groups and projects to apply for £100 to put on an event during Voluntary Arts Week.