audience development

Check out the new resources!

Are you looking for something to help you with running your group, or a particular task such as paying PRS fees or fundraising?

Guest post: A Tour-Terrific Summer for Rayburn Tours

It’s been a great summer for specialist Concert Tours Operator, Rayburn Tours, having helped heaps of choirs, youth ensembles, bands and orchestras travel to exciting destinations, perform in fantastic venues and create memorable tour experiences.

Friday Afternoons – sing with the kids?

Friday Afternoons is a project to get kids singing on the Friday nearest Britten’s birthday in November. New songs and free resources are provided each year.

Marketing your events – a step-by-step guide

You’ve picked a date, booked a venue, agreed on a programme, and now it’s time to get cracking with ticket sales. Thisguidance will lead you through a set of steps to help you effectively market your events. Whilst the guide focuses on concerts, the ideas will apply to other activities, such as membership recruitment, a workshop or a fundraising event.

Audience development case study: Bristol Choral Society 'Mini Messiah' concerts

Robert Convey of member group Bristol Choral Society explains how they have begun to create the audiences and music makers of the future with their Mini Messiah concerts.

Group collaboration agreement

Groups collaborating on joint projects and events can be a lot fun and hugely beneficial for everyone involved. There are things to be aware of that are different to planning normal events and we have produced some guidance that looks at planning a joint event to help with this. One area this covers is having a simple agreement document between the groups. 

Case study: collaborating with other music groups

Collaborating with another music group is an excellent way of creating variety in your programming, as well as tackling repertoire you may not otherwise have a chance to play. This case study includes the motivations and learnings from one such collaboration: between Chantage and Nonesuch Orchestra.

Running a ‘Come and Sing/Play’ event

‘Come and Sing/Play’ events are a simple but brilliant idea: you open up your group for a day, for anyone to come along and sing or play an instrument. This tool kit will help you decide what sort of event you want to run and give you practical advice on how to plan and run an event.

Ingredients of a successful participatory workshop

The North London Chorus chose one of the hottest days of the summer to come together for a ‘Sing, Work and Listen’ day on this less familiar Handel masterpiece.

How to promote your concert in the local media

Audience development is all about going beyond your dedicated fan base of friends and family members, and publicising your concerts to the wider public. One of the best ways to do this is through media relations, as of course your local newspapers, magazines, TV and radio stations all have readily available networks of readers and viewers. The question is, how do you turn next month’s concert into this week’s news?