xenia davis

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Youth engagement resources

Many music groups tell us they find it challenging to attract younger members. With the help of a generous legacy from lifelong choral singer Pauline Thompson, we have been able to compile a bank of resources aimed at helping you to reach out to under-35 year olds.

We'll continue to add to these resources, but in the meantime if you think we're missing something that would be helpful for groups like yours, or if you have any questions,  just get in touch