crowdfunding

Leslie Robinson, Publicity Officer for the William Byrd Singers, tells us the William Bryds Singers successfully ran a rewards-based crowdfunding campaign for their Christmas concert.

Background

The William Byrd Singers are a Manchester-based chamber choir of 35 auditioned members, founded in 1970. Though we are an amateur choir in name, our musical standards are professional: we are directed by esteemed conductor Keith Orrell, and many of our members are music teachers, performers, or involved in the arts professionally.

Elizabeth Beroud, Chair of Beckenham Junior Choir (BJC), explains how creative thinking and tiered rewards helped them hit their fundraising targets for an ambitious new commissioning project.

Crowdfunding involves using online platforms to gather small donations from a large audience to fund particular events, initiatives or projects.