It's important to understand how your group might appeal to potential members. Your current members are your recruitment success stories, so start by asking what makes them keep coming back and use this to inform your strategy.
Music groups give people joy – members join because they enjoy making music in a group. But enjoyment comes from different places for different people. For example, it might be:
- The social aspect
- Musical excellence / development
- The music performed
- Performance opportunities
These aren’t mutually exclusive of course and, for most people, it will be a mix of all the above plus other factors. You’ve already successfully attracted your current members. So, what are the things people enjoy most about being in your group? The best way to do that is ask!
Exercise - find out why people joined and why they stay
The questions you are looking to answer are:
There are a few different ways you can get this info:
A combination of the above is probably the best way – tailoring the method to what you want to get out of it and what members will feel comfortable with. You could also try them with the committee initially before rolling them out to members.
The exercise will build a picture of why your current members joined your group and why they keep coming back. The answers that you now have will illustrate how your group fits into their lives – and why they love being part of it so much.
In Part 4 we will go on to look at how this information will help you identify who your potential new recruits are.
We hope you find this Making Music resource useful. If you have any comments or suggestions about the guidance please contact us. Whilst every effort is made to ensure that the content of this guidance is accurate and up to date, Making Music do not warrant, nor accept any liability or responsibility for the completeness or accuracy of the content, or for any loss which may arise from reliance on the information contained in it.