Growing your group and audiences

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Book a free online Youth Health Check

Find out how well your group is connecting with younger people online

Many groups find that one of the biggest challenges they face is recruiting new members, especially members under the age of 35. 

In 2018 we piloted our new Youth Health Check service, matching up youth engagement volunteers with nearby local groups, to help them identify what they could do to reach out to and engage better with under 35-year-olds.

Case study: Building your audience

What can music groups do to widen grow their audiences? Peter Harrison tells us more about how he and Vivien Harrison, along with other people from the local community, have built Grayshott Concerts into a successful promoting group.

Adopt a Composer scheme

Applications  for the 2018-19 projects are now closed. 

Making Local Connections (St Albans)

How do you find, get in touch with and build a relationship with the people who are important to your group? We'll discuss the ins and outs of making that first step, and how you can build a fruitful and lasting relationship. There will be opportunities to chat, ask questions, make connections and share experiences and advice. Making Music staff will share tips for talking to your local authority, and give you pointers on how to establish your own local connections.

More reasons to come:

Location

The County Club
29 Ridgmont Road
AL1 3AH St Albans
United Kingdom

Growing your membership (with a focus on under 35s): Bury St Edmunds

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

 

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

We'll talk about:

Location

The Apex
1 Charter Square Street
IP33 3FD Bury St Edmunds
United Kingdom

Making local connections (Hereford)

How do you find, get in touch with and build a relationship with the people who are important to your group? We'll discuss the ins and outs of making that first step, and how you can build a fruitful and lasting relationship. There will be opportunities to chat, ask questions, make connections and share experiences and advice. Making Music staff will share tips for talking to your local authority, and give you pointers on how to establish your own local connections.

More reasons to come:

Location

Shire Hall HR1 2HP Hereford
United Kingdom