Growing your group and audiences

Growing your membership (Stirling)

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

Albert Hall FK8 2QL Stirling
United Kingdom

Making the most of your online presence (York)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

We'll talk about:

Location

Explore York Library Learning Centre
Museum Street
YO1 7DS York
United Kingdom

Making the most of your online presence (Hastings)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

We'll talk about:

Location

Hastings Museum & Art Gallery
Bohemia Road
TN34 1ET Hastings
United Kingdom

Growing your membership (with a focus on under 35s): Oxford

It's the perfect time of year to start thinking about recruiting new members for the spring term.

Come along and find out more about the research we’ve done into engaging with younger people, and how you can use this to help your group reach them, as well as people of all ages. 

Who should attend this event?

Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media, or who looks after welcoming new members when they've first joined.

Location

Trinity College (The Sutro Room)
Broad Street
OX1 3BH Oxford
United Kingdom

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Making the most of your online presence (Liverpool)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

We'll talk about:

Location

The Gateway Conference Centre
71-75 London Road
L3 8HY Liverpool
United Kingdom

Raising your profile: new performance opportunities (London)

From performing at gala days to connecting with the Make Music Day international festival, getting out of the concert hall and into public spaces can be a real boost to your group and members. In this session we'll talk about the opportunities available, how to get the most benefit for your group and common challenges to overcome. 

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s event management, marketing or programming.

Location

Cecil Sharp House
2 Regent's Park Road
NW1 7AY London
United Kingdom