Growing your group and audiences

Top tips for engaging with people with dementia

Lots of our member groups perform in care homes across the country, taking their music to people who might not otherwise have a chance to attend a live performance. In many care homes there are people with dementia, and some homes specialise in care for people with this illness.

Collaboration case study: Opal Flutes and Peckham Rye Sings

Sharon Moloney of member group Opal Flutes explains how teaming up with another group gave them an opportunity to experience repertoire that would otherwise be off-limits.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Meeting for Musical Directors of member orchestras and wind bands (Edinburgh)

For the first time, we’re gathering together musical directors and conductors from our member orchestras and wind bands to discuss some of our future projects and potential partnerships. Where should our future focus lie, and what would MDs like us to provide for them and their groups?

Location

Augustine United Church
George IV Bridge
EH1 1EL Edinburgh
United Kingdom

Top tips for managing an engaging Facebook Page

A Facebook Page is a great way to attract new audiences and potential members to your music group.  At the time of writing, there are about 702,000 people on Facebook in the UK, between ages 18 and 65, that expressed an interest in Choirs; 506,000 that like Orchestras and a staggering 27,818,000 that like Music. These are all potential audiences that you can reach if you know how to target them.

Information and advice event (London): Using audio and visuals to promote your group

In this technological age, the importance of having photos, videos and audio for use on your website and social media has never been greater. But how can you get professional standard media resources for your group without spending a fortune?

Come and join us and pick up some tips for producing great audio and visual content using whatever you have available – whether that’s a professional photographer, top-of-the-range recording device or just the camera on your phone.

Location

Making Music
8 Holyrood Street
SE1 2EL London
United Kingdom

Information and advice event (Swindon): Making local connections

Join us to discuss the best ways of making a wide range of connections, whether it's key local figures and organisations, other local groups, suppliers, potential funders and sponsors, the media or even new audiences - how do you find, get in touch with and build a relationship with the people who are important to your group?

Location

Christ Church With Saint Mary
Cricklade Street Old Town
SN1 3HB Swindon
United Kingdom

Information and advice sessions (Around Bangor, North Wales): Helping your group to thrive

An opportunity to meet Wales Manager, Abby Charles, to talk about all aspects of running your group.

Location

LL57 1PA Bangor
United Kingdom

Information and Advice (Mold): Every penny counts – tips for improving your income

In an age where funding is increasingly hard to obtain, how can you maximise your income in other areas?

We’ll hear about members who have had success in raising money by other methods, and we’ll share advice and experiences with each other on what has – and hasn’t – worked for you. Making Music staff will also have some top tips for gaining those vital extra pennies.

We'll talk about:

Location

Parkfields Community Centre
1 Elm Drive
CH7 1SF Mold
United Kingdom

Recruiting young members: where to find them!

Our research into engaging under 35 year olds in music groups pointed to a need for better outreach and publicity. Young people might not be specifically looking for a group to join, or might not be aware of groups in their area. So instead of waiting for them to find you, go to where they are! But where might they be? Here are a few ideas to get you started.

1. Go to local businesses and offices

Most offices will have a fair number of under 35s amongst their staff. Try the following: