Growing your group and audiences

Website health check – is yours in shape?

Your group's website may have been up and running for some time, or maybe you're looking at creating a new website. Either way it's always a good idea to step back and see whether it's still working well. Here are a few pointers from our youth volunteers to think about.

Social media content: the rule of thirds

Our youth volunteers have been taking a look at member groups' social media to see how they measure up when it comes to engaging young people. Here are some tips they passed on to us that you might find useful.
 

Posting on social media can be overwhelming and leave one feeling like Alice down the rabbit hole. What to post, when, how often, how much of other people's content should you engage with? A simple tactic to keep you on track is to follow the rule of thirds: promote, share, interact. After all, three is the magic number! 

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Ten tips for connecting with your community

Your local community is your biggest and best source of new contacts, whether that’s members, audience, sponsors or funders, patrons, volunteers or just general supporters. Many of our most successful groups are those who have a strong engagement with the people living and working in the surrounding area. But how do you build these relationships?

Adopt a Composer scheme

Applications  for the 2018-19 projects are now closed. 

Individual visits and consultations: Oxfordshire

Sharon Moloney, Member Engagement Manager, will be available in Oxfordshire to meet and talk with members from this area and beyond.

If you have a burning issue on which you would like some help or advice, or would simply like to say hi or find out more about Making Music, please get in touch to confirm an appointment. Sharon is available to attend concerts, rehearsals or committee meetings, or for individual appointments.

 

Topics you may wish to discuss include:

Location

OX1 Oxfordshire
United Kingdom

Individual visits and consultations: Essex

Sharon Moloney, Member Engagement Manager, will be available in Essex to meet and talk with members from this area and beyond.

If you have a burning issue on which you would like some help or advice, or would simply like to say hi or find out more about Making Music, please get in touch to confirm an appointment. Sharon is available to attend concerts, rehearsals or committee meetings, or for individual appointments.

 

Topics you may wish to discuss include:

Location

CO1 Essex
United Kingdom