Growing your group and audiences

Growing your membership (with a focus on under 35s): Derby

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

Who should attend this event?

Location

The Riverside Conference Centre
Riverside Court Pride Park
DE24 8HY Derby
United Kingdom

Resources for Music Directors

Being the music director (MD) of a group is a diverse role with lots to think about from conducting, arranging music and developing the group to leading, inspiring and encouraging cohesive working. We have put together a range of guidance, resources and opportunities that MDs might find useful.

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Making Music Platform

An all-in-one online admin tool and website to help you run your group. Manage your members, plan your activities, take card payments, promote events and much more - everything you need in one place. 

    Helping your group to thrive (Fort Augustus)

     

    This event provides an opportunity for you to meet and learn from not only Making Music staff but also other leisure-time music groups within your area, helping you to share experiences and advice on a variety of issues and find new ways of working, both separately and together.

    Who should attend this event?
    Anyone is welcome to come to this event, but it will be particularly relevant to committee members of leisure-time music groups.

    Location

    The Lovat Loch Ness
    Fort Augustus
    PH32 4DU Inverness-shire
    United Kingdom

    Growing your membership (with a focus on under 35s): Redhill

    Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

     

    Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

    We'll talk about:

    Location

    The Warwick School
    Noke Drive
    RH1 4AD Redhill
    United Kingdom

    Member meetup (Gateshead)

    Come along to this informal event and meet other music makers from your local area.

    • Find out what other groups in your area are working on or planning
    • Meet new people who you might work with in the future 
    • Bring along any burning questions about running a group that you can ask others
    • Share your expertise with others
    • Find out about local issues and how others are tackling them – from availability of venues and sheet music to dealing with rising costs and red tape

     

    Who should attend this event?

    Location

    St Mary's Heritage Centre
    Oakwellgate Gateshead
    NE8 2AU Newcastle upon Tyne
    United Kingdom