Growing your group and audiences

Member meetup (Newcastle upon Tyne)

Come along to this informal event and meet other music makers from your local area.

  • Find out what other groups in your area are working on or planning
  • Meet new people who you might work with in the future 
  • Bring along any burning questions about running a group that you can ask others
  • Share your expertise with others
  • Find out about local issues and how others are tackling them – from availability of venues and sheet music to dealing with rising costs and red tape

 

Who should attend this event?

Location

St Mary's Heritage Centre
Oakwellgate Gateshead
NE8 2AU Newcastle upon Tyne
United Kingdom

Making the most of your online presence (Leicester)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

We'll talk about:

Location

New Walk Museum
53 New Walk
LE1 7EA Leicester
United Kingdom

Making the most of your online presence (Yeovil)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

Octagon Theatre
Hendford
BA20 1UX Yeovil
United Kingdom

The shape and future of adult music learning

This is a day for exploring adult music learning and for discussion on how to improve access for all.

An event focussed specifically at the barriers and needs of adults of all ages, backgrounds and abilities engaging with music as a leisure activity.

 
Aimed at music educators, suppliers of educational and other music resources, music education organisations, academics and researchers, and all those with an interest in adult learning and issues of access.

Location

London Bridge Hive
1 Melior Place
SE1 3SZ London
United Kingdom

Making the most of your online presence (Braintree)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

Braintree Town Hall
Market Place
CM7 3YG Braintree
United Kingdom

Making the most of your online presence (Sunderland)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

Hope Street Xchange
1-3 Hind Street
SR1 3QD Sunderland
United Kingdom

Case study: Increasing audiences and membership

Helen Hall of Alderley Edge Symphony Orchestra discusses how the orchestra refreshed itself to attract more members and increase audiences.

Background

Our orchestra had been running since 1922. However, over recent years the audiences have been small and the usual programme of overture, concerto, symphony was feeling rather tired.

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.