Growing your group and audiences

Growing your membership - with a focus on under 35s (London)

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

Who is this event for?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

The Hive
1 Melior Place
SE1 3SZ London
United Kingdom

Growing your membership - with a focus on under 35s (Bath)

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

Who is this event for?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

Chancellors' Building, Room CB3.6
University of Bath Claverton Down
BA2 7JP Bath
United Kingdom

Make Music Day network event (Dundee)

Join us to hear about the international celebration that is Make Music Day (always on 21 June) on Thursday 19 March in Dundee!

Location

Wighton Heritage Centre
Central Library The Wellgate
DD1 1DB Dundee
United Kingdom

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Growing your membership (Stirling)

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.

Location

The Albert Halls FK8 2QL Stirling
United Kingdom

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Resources for Music Directors

Being the music director (MD) of a group is a diverse role with lots to think about from conducting, arranging music and developing the group to leading, inspiring and encouraging cohesive working. We have put together a range of guidance, resources and opportunities that MDs might find useful.