Growing your group and audiences

Top tips for email marketing, part 1: Getting started and building a list

In an era with more and more options available for communicating with your audiences, email remains one of the most effective - 91% of adults check their email at least once per day, and promotion via email is reckoned to be 40 times more effective than social media.

How to engage under-35s: Retention

This is the second set of recommendations drawn up following our research into young people’s attitudes towards making music. It follows on from the resource entitled How to engage under-35s: Recruitment.

How to engage under-35s: Recruitment

This is the first set of recommendations drawn up following our research into young people’s attitudes towards making music, and is written primarily for performing groups. There is a second set of recommendations as part of this series entitled How to engage under-35s: Retention. A set of recommendations tailored to promoting groups will follow.

To audition or not to audition: approaches to assessing members' musical ability

Many music groups choose to assess potential members in a variety of different ways – from a simple voice test, to a trial period or a full blown audition. The benefit of these approaches is that by ensuring certain levels of ability are reached, your group can aspire to a performance of a higher standard, and this in turn presents a challenging and rewarding experience for your members.

Highnotes - spring 2017

In this first issue of 2017 we fill you in our five-year plan, chat to member group North Devon Sinfonia, and Jen Farrant looks at ways to make sure your group is open to people with disabilities.

To download a PDF copy, click the Highnotes image below and select 'download PDF' in the bottom right-hand corner.

Tips for designing a website for your group, part 3: Visibility

In the final part of our three-part guide on creating a website, we'll cover ways to increase the visibility of your website to bring in more visitors; something worth thinking about before you start to build your site, as well as when you're looking to make ongoing improvements to it in the future.

We'll start by looking at how to make sure your pages are appealing to search engines, move on to using social media and inbound links, then cover how you can apply for free advertising from Google and finally look at ways to monitor your progress.

Tips for designing a website for your group, part 2: Design and copy

Now that you've worked out what you and your users both need on your website (see part 1), you're ready to move on to what it might look like and how you might display your content to users. Whether you're creating it from scratch, choosing a ready-made template or paying a professional, these tips will help you evaluate your design options and make your site as effective as possible.

Tips for designing a website for your group, part 1: Planning

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Free event poster templates

If you struggle to put together posters for your concerts, we've created these templates in Word to help you on the way.

Top 5 tips for designing posters

A poster isn’t just for showing the details of an event (often it isn’t even mostly for showing the details of an event): it’s for enticing people into wanting to go.