Growing your group and audiences

Making the most of your online presence (Sunderland)

An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.

Who should attend this event?
Anyone is welcome to come to this event, but it will be particularly relevant to anyone who looks after your group’s marketing, recruitment, website or social media.


Hope Street Xchange
1-3 Hind Street
SR1 3QD Sunderland
United Kingdom

Case study: Increasing audiences and membership

Helen Hall of Alderley Edge Symphony Orchestra discusses how the orchestra refreshed itself to attract more members and increase audiences.


Our orchestra had been running since 1922. However, over recent years the audiences have been small and the usual programme of overture, concerto, symphony was feeling rather tired.

Growing your membership (with a focus on under 35s): Canterbury

It's the perfect time of year to start thinking about recruiting new members in time for the start of the autumn term.

Many groups have told us that they want to be able to recruit more members, and in particular, to engage better with younger people. Thanks to a legacy left to us by Pauline Thompson, we’ve been able to develop a bank of ideas that can help!

Come along and find out more about the research we’ve done, and how you can use it to help your group reach more people of all ages.

Who should attend this event?


Ann Robertson Centre
55 London Road
CT2 8HQ Canterbury
United Kingdom


One of the best things about busking is that anyone (over the age of 14) can do it; from seasoned veterans to someone who has yet to sing a note in public, the street is your stage.

Why do it?

Busking is a great way to:

Book a free Online Health Check

Find out how well your music group is connecting with people online

Many groups find that one of the biggest challenges they face is recruiting new members, particular under 35s.

Case study: Building your audience

What can music groups do to widen grow their audiences? Peter Harrison tells us more about how he and Vivien Harrison, along with other people from the local community, have built Grayshott Concerts into a successful promoting group.

Case study: Get your community connected online

Simon O’Hea from member group The Renaissance Choir explains how he set up Music in Portsmouth (MiP), a local classical music news and listings website designed to help connect music groups and to increase interest in regional events and music group.

You may not necessarily have the time or knowledge that Simon had to set up a resource like this but someone in your group might do. If you haven’t already, ask your members about their skills and interests and whether they could help, or might know a web developer. 

Website health check – is your website in shape?

Your group's website may have been up and running for some time, or maybe you're looking at creating a new website. Either way it's always a good idea to step back and see whether it's still working well. Here are a few pointers from our youth volunteers to think about.

Social media content: the rule of thirds

Our youth volunteers have been taking a look at member groups' social media to see how they measure up when it comes to engaging young people. Here are some tips they passed on to us that you might find useful.

Posting on social media can be overwhelming. What to post, when, how often, how much of other people's content should you engage with? A simple tactic to keep you on track is to follow the rule of thirds: promote, share, interact. After all, three is the magic number! 

Ten tips for connecting with your community

Your local community is your biggest and best source of new contacts, whether that’s members, audience, sponsors or funders, patrons, volunteers or just general supporters. Many of our most successful groups are those who have a strong engagement with the people living and working in the surrounding area. But how do you build these relationships?