Growing your group and audiences

Recruiting toolkit (2 of 5): how do people join your group?

There are many circumstances that might prompt someone to join a music group. Understanding how people find you and what might be getting in the way of joining is key information for helping you build a new recruitment strategy.

How do people join?

Before you start telling the world what you offer and asking them to join you, it's worth considering what will happen when they do.

Recruiting toolkit (3 of 5): understanding your members

It's important to understand how your group might appeal to potential members. Your current members are your recruitment success stories, so start by asking what makes them keep coming back and use this to inform your strategy.

Current members

Music groups give people joy – members join because they enjoy making music in a group. But enjoyment comes from different places for different people. For example, it might be:

Recruiting toolkit (4 of 5): who joins music groups and why?

Once you have a better understanding of your current members, it's time to look at how you can use this information to understand who your potential new members are.

Who might join your music group?

In Part 1 of this toolkit, we listed some example steps a person might take before joining a music group. We are going to re-visit these now.

Your new member may have:

Recruiting toolkit (5 of 5): finding new members

So far you have defined your recruitment aims (Part 1), reviewed your joining process (Part 2), understood what your current members like about your group (Part 3) and what will appeal to potential new members (Part 4).

Try Booking

Try Booking online ticketing makes life easier and helps to grow audiences. 

Music groups face a range of challenges – from finding committee members with enough time to do the organizing, increasing costs and declining audience numbers.

Small changes can make a big difference and one easy win is moving to online ticketing.

If you currently manage ticketing manually consider:

MM Platform Service Hub

Welcome to the MM Platform service hub. This area is for members who are already using the service and provides the latest news updates as well as links to the Making Music help guides for setting up their platform

Access and Inclusion: Welcoming new people by building diversity and inclusion

Music making and experiencing music as an audience member are rich social experiences that connect participants. To build a group or audience that is more diverse and inclusive, thinking about how you invite, recruit and welcome people is crucial. 

Other information you need to know in your Making Music Platform

This guidance specifically covers some other information you need to know in your Making Music Platform. Before reading this, please ensure that you have read our help guide on Getting Started with your Making Music Platform.

All of the Making Music Platform help guides and latest Platform News can be found on the MM Platform Service Hub page.

Additional extras for your Making Music Platform

This guidance specifically covers Additional Extras for your Making Music Platform. Before reading this, please ensure that you have read our help guide on Getting Started with your Making Music Platform.

All of the Making Music Platform help guides and latest Platform News can be found on the MM Platform Service Hub page.

Emails and Mailing lists in the Making Music Platform

This guidance specifically covers Emails and Mailing Lists in the Making Music Platform. Before reading this, please ensure that you have read our help guide on Getting Started with your Making Music Platform.

All of the Making Music Platform help guides and latest Platform News can be found on the MM Platform Service Hub page.