Growing your group and audiences

Recruiting young members: where to find them!

Our research into engaging under 35 year olds in music groups pointed to a need for better outreach and publicity. Young people might not be specifically looking for a group to join, or might not be aware of groups in their area. So instead of waiting for them to find you, go to where they are! But where might they be? Here are a few ideas to get you started.

1. Go to local businesses and offices

Most offices will have a fair number of under 35s amongst their staff. Try the following:

Top photography tips for music groups

At the risk of making you click away from this page in horror, we do need to start by citing that old cliché about a picture being worth a thousand words. Sorry, but it’s true: no amount of cheerful prose will convince visitors to your group’s website that you are a joyous and inspiring lot if they are greeted by a boring and gloomy portrait.

The millennial gap: Tips for recruiting younger members

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

Access for all: Top tips for welcoming people with physical disabilities

In this guidance, reprinted from the Spring 2017 issue of Highnotes, Jen Farrant looks at how you can make sure your group is open to people with physical disabilities.

Welcoming beginners and less experienced musicians into your group

Many of our member groups are ‘mixed ability’, which means that people of any standard can join in – from complete beginners to advanced musicians. The challenge for these groups is how they keep things interesting enough for more advanced players, but at the same time don’t leave beginners feeling all at sea.

Highnotes - summer 2017

In the summer issue of Highnotes we explore the pros and cons of music strreaming for members, take a look at new Musicians' Union guidance on paying professionals and chat to Battle of the Somme composer Laura Rossi.

To download a PDF copy, click the Highnotes image below and select 'download PDF' in the bottom right-hand corner.

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Press Release template

A good press release should be able to condense all the important information into one page of A4 in size 11 font. We've put together this template to help you get started alongside our top tips guidance.

Press Release template

Download the template

Where to go to list your events online

Online events listings can be a good way to way to reach new and bigger audiences, but you have to be willing to put in time, work, patience and a bit of creativity.

There are many options out there, and we'll outline the main types below. Also, before you venture deep into the web, did you know that you can list your events on the Making Music website?

Listings sites

Top tips for email marketing, part 2: Building a great email

In part 2 of this guidance on email marketing we'll cover what to include in your email, how to make a great subject line and how to measure success.

Part 1: Getting started and building a list | Part 2: Building a great email