growing membership

Social media content: the rule of thirds

Our youth volunteers have been taking a look at member groups' social media to see how they measure up when it comes to engaging young people. Here are some tips they passed on to us that you might find useful.
 

Posting on social media can be overwhelming and leave one feeling like Alice down the rabbit hole. What to post, when, how often, how much of other people's content should you engage with? A simple tactic to keep you on track is to follow the rule of thirds: promote, share, interact. After all, three is the magic number! 

Ten tips for connecting with your community

Your local community is your biggest and best source of new contacts, whether that’s members, audience, sponsors or funders, patrons, volunteers or just general supporters. Many of our most successful groups are those who have a strong engagement with the people living and working in the surrounding area. But how do you build these relationships?

Youth engagement resources

Many music groups tell us they find it challenging to attract younger members. With the help of a generous legacy from lifelong choral singer Pauline Thompson, we have been able to compile a bank of resources aimed at helping you to reach out to under-35 year olds.

We'll continue to add to these resources, but in the meantime if you think we're missing something that would be helpful for groups like yours, or if you have any questions,  just get in touch

Recruiting young members: where to find them!

Our research into engaging under 35 year olds in music groups pointed to a need for better outreach and publicity. Young people might not be specifically looking for a group to join, or might not be aware of groups in their area. So instead of waiting for them to find you, go to where they are! But where might they be? Here are a few ideas to get you started.

1. Go to local businesses and offices

Most offices will have a fair number of under 35s amongst their staff. Try the following:

Welcoming beginners and less experienced musicians into your group

Many of our member groups are ‘mixed ability’, which means that people of any standard can join in – from complete beginners to advanced musicians. The challenge for these groups is how they keep things interesting enough for more advanced players, but at the same time don’t leave beginners feeling all at sea.

Ticketing case study: Sidmouth Concert Society pricing strategy reverses membership decline

Stephen Huyshe-Shires of promoting member group Sidmouth Concert Society explains how they reversed a decline in membership by investigating the cause and adjusting ticketing options to address the key problem.