social media

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Top tips for managing an engaging Facebook Page

A Facebook Page is a great way to attract new audiences and potential members to your music group.  At the time of writing, there are about 702,000 people on Facebook in the UK, between ages 18 and 65, that expressed an interest in Choirs; 506,000 that like Orchestras and a staggering 27,818,000 that like Music. These are all potential audiences that you can reach if you know how to target them.

Top video tips for music groups

Your group may not have the budget to hire a professional crew to film your next performance, but that doesn't mean that you can't produce attractive and engaging video with the most basic tools.

You will find very good lenses and sensors in many smartphones or inexpensive cameras, and you can also access free editing software on the computer or mobile device of your choice. But you also need some notions of videography, a good eye for detail and a decent amount of creativity! Here are some ideas to keep in mind:

Top photography tips for music groups

At the risk of making you click away from this page in horror, we do need to start by citing that old cliché about a picture being worth a thousand words. Sorry, but it’s true: no amount of cheerful prose will convince visitors to your group’s website that you are a joyous and inspiring lot if they are greeted by a boring and gloomy portrait.

Top tips for social media

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we cover the basics of setting up accounts and creating your first posts. In this resource we'll move on to our top tips for building an engaged audience and spreading your messages as far as possible.

Information and advice event (Worcester): get the most out of Facebook

Have you considered creating a Facebook page for your group, but aren’t sure how to start? Or perhaps you already have a page, but don’t know what to do next?

Location

YMCA Worcester
Henwick Road Saint Johns
WR2 5NS Worcester
United Kingdom

How to get started with social media

This guide gives a simple, step-by-step guide to getting set up on the most important social media platforms for member groups: Twitter, Facebook, LinkedIn and Google+.