Marketing resources for your group: Overview

Marketing is a broad term and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Branding

Your branding is instrumental in the way that your group is perceived. Whatever someone sees when they come across your group online or offline will leave an impression of who you are and what your story is. Creating a strong and consistent brand allows people to connect with you. 

Marketing your events

You’ve practiced all year for an upcoming performance and now you need to sell some tickets. Who are your audience? How do you define and represent what will happen at your event? How do you get it out there to as many people as possible? Marketing your event doesn’t have to be a daunting process by just following a simple organised plan to spread the word.

Member recruitment

Most groups go through stages where it is important to recruit new members, but they also find that this can sometimes be a challenge! Before putting your group out there and advertising for new members to join, it is important to first decide on how you will manage the logistics of the recruitment process and how to establish or protect your group’s culture. 

Online marketing

Your website, social media and email marketing will all play a crucial role in getting your group known. With 91% of adults checking their emails at least once a day, this could be your most fruitful way of communicating what you need to with your audiences. Social media channels can be incredibly useful in finding new audiences and attracting younger generations.

 

Resources (available for Making Music members)

Branding

Marketing your events

Email marketing

Creating visual assets for marketing

Data Protection responsibilities

Social media

Website design

Press

Member recruitment and audience development

 


We hope you find this Making Music resource useful. If you have any comments or suggestions about the guidance please contact us. Whilst every effort is made to ensure that the content of this guidance is accurate and up to date, Making Music do not warrant, nor accept any liability or responsibility for the completeness or accuracy of the content, or for any loss which may arise from reliance on the information contained in it.