Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.
If you are putting on a public performance of music you may have to pay royalty fees. It is important that you understand what you obligations are and that you are paying any fees where necessary.
From performing at gala days to connecting with the Make Music Day international festival, getting out of the concert hall and into public spaces can be a real boost to your group and members. In this session we'll talk about the opportunities available, how to get the most benefit for your group and common challenges to overcome.
How do you find, get in touch with and build a relationship with the people who are important to your group? We'll discuss the ins and outs of making that first step, and how you can build a fruitful and lasting relationship. There will be opportunities to chat, ask questions, make connections and share experiences and advice. Making Music staff will share tips for talking to your local authority, and give you pointers on how to establish your own local connections.
How do you find, get in touch with and build a relationship with the people who are important to your group? We'll discuss the ins and outs of making that first step, and how you can build a fruitful and lasting relationship. There will be opportunities to chat, ask questions, make connections and share experiences and advice. Making Music staff will share tips for talking to your local authority, and give you pointers on how to establish your own local connections.
An online presence is a vital part of your marketing strategy - but how can you make the most of the various platforms available to you? From websites to concert listings sites, Facebook to Twitter and Instagram, we'll discuss the ins and outs of creating and growing your online profile.
The prospect of joining a music group committee for the first time can be daunting, so we've put together some resources to help you feel more confident about your role. Or even if you're well settled on a committee, it's always helpful to have guidance to refer to along the way.
You'll need to have your website login handy to view most of these resources so if you don't have one, please get in touch with us.
