Putting on events

Alternatives to putting on a formal concert

'Formal' concerts are often the central driver of groups' seasons and activities, but in some cases they can be a financial burden as well. In this guidance we explore some alternatives that might allow you to retain the benefits while reducing the financial risks and pressure. 

Top tips for collaborating with other music groups

Collaborations between music groups can be hugely beneficial and a lot of fun for everyone involved. They are exciting projects with lots of challenges and opportunities that can take the enjoyment of being in, and running, a music group to the next level.

Collaboration case study: Opal Flutes and Peckham Rye Sings

Sharon Moloney of member group Opal Flutes explains how teaming up with another group gave them an opportunity to experience repertoire that would otherwise be off-limits.

Top tips to reduce barriers for older audience members

Research by Age UK has confirmed what many of us have long suspected: that cultural engagement is the biggest contributing factor to wellbeing in later life. Member groups often provide just this kind of opportunity for engagement, but may not be aware of the barriers that can prevent people from getting involved.

Top video tips for music groups

Your group may not have the budget to hire a professional crew to film your next performance, but that doesn't mean that you can't produce attractive and engaging video with the most basic tools.

You will find very good lenses and sensors in many smartphones or inexpensive cameras, and you can also access free editing software on the computer or mobile device of your choice. But you also need some notions of videography, a good eye for detail and a decent amount of creativity! Here are some ideas to keep in mind:

How to approach health and safety

Health and Safety is one of those terms that can bring dread and derision in equal measure. With some of the stories you hear it’s easy to see why it has a bad reputation. In practical terms though, all it really means is spending a little bit of time thinking about what risks exist in a particular situation and what can be done to minimise them.

Press Release template

A good press release should be able to condense all the important information into one page of A4 in size 11 font. We've put together this template to help you get started alongside our top tips guidance.

Press Release template

Download the template

Where to go to list your events online

Online events listings can be a good way to way to reach new and bigger audiences, but you have to be willing to put in time, work, patience and a bit of creativity.

There are many options out there, and we'll outline the main types below. Also, before you venture deep into the web, did you know that you can list your events on the Making Music website?

Listings sites

Top tips for email marketing, part 2: Building a great email

In part 2 of this guidance on email marketing we'll cover what to include in your email, how to make a great subject line and how to measure success.

Part 1: Getting started and building a list | Part 2: Building a great email

Top tips for email marketing, part 1: Getting started and building a list

In an era with more and more options available for communicating with your audiences, email remains one of the most effective - 91% of adults check their email at least once per day, and promotion via email is reckoned to be 40 times more effective than social media.