Nicky Astle from Rayburn Tours reflects on a recent virtual corporate member meetup.On 25 November we were lucky enough to be invited to a...
Our corporate member Rayburn Tours share their tips on how to continue promoting your music group after a tour.
You’ve arrived home after an amazing concert tour with your group — you and your members have bonded, created new friendships, made incredible memories, and experienced opportunities you never thought your group would have. Well, it’s time to carry on the energy from your concert tour and use it to promote your business. There’s no need for touring blues — attract more members, grow the family, and offer more opportunities for everyone involved! Concert tours are a big win for promotion — here’s how you can do it.
Bring the tour home
Keep the spark alive as soon as you return. Your members will be on a massive high after their musical adventures! So, let’s do it all again: bring the tour home and arrange a post-tour concert for family, friends and the community to experience. It’ll create a whole new connection between you and your local audience, forged through music and storytelling — this will attract more members to join your music community.
Capture memories and elevate your business
Hundreds of photos are expected to be taken by your members, allowing them to look back and reminisce in the future. The photos will capture the best moments your members have experienced, the excitement they’ll remember, and the incredible opportunities they’ve had. Ask your members to share the photos and use them for your business marketing: showcase the smiles, the power of music, and the story of an unforgettable concert tour. Post them across social media, use the photos for flyers and posters, or create a photo frame to display in your rehearsal room for each annual tour. Whether it is fun throwbacks or an informative ad, you’ll attract a wider audience to your business through opportunities of a lifetime.
Balance innovation and appreciation
Has a certain destination got you feeling inspired? Use your previous tour as research. What does your audience enjoy and is there a newfound interest in a genre within the group? This is the time to create a new setlist and plan something fresh for your group. Experimentation can be good and creative, but stick to the music that your members enjoy, because when the music is performed with love, it becomes a masterpiece. Besides, music is a very common language across the world, so perform your favourites!
Catering to different interests and skill levels
Concert tours should offer something for everyone – whether it’s choir rehearsals, cultural exchanges, or educational workshops. For party leaders, this means offering a range of activities that cater to different interests, skill levels, and personal preferences:
- Skill-appropriate workshops: Offer workshops that cater to different skill levels, from beginners to advanced choir members. This ensures that participants at all stages of their musical journey feel included and challenged.
- Cultural and social experiences: Go beyond just the music! Organise social events or cultural activities, as these allow participants to experience the local culture, venture to new places, and bond with others on the tour. Celebrate a successful concert with a drink and immerse in the environment!
- Team-building activities: Focus on team-building activities that create collaboration and camaraderie amongst choir members, helping to create lasting friendships and shared memories.
Endless tours
Keep the tour continuous by starting the planning process as soon as you return from your last tour. Reward members with the opportunity to perform in iconic venues around the world! Stand out from competitors by offering people the chance to travel and experience once-in-a-lifetime moments. Whether your annual tour is in the UK or across the seas, it’ll be the same journey with a different story — each tour is a new musical adventure!
A concert tour is the ultimate marketing tool!
A concert tour is a goldmine when it comes to promotion. Combining both travel and music creates something exciting to offer to both old and new members of the group. It evokes the sense of nostalgia while providing new opportunities, allowing people to step out of their comfort zones. Build the momentum and continue the excitement from one tour to the next. As soon as you’re back, we’ll be ready to plan your next one!
Get in touch with Rayburn Tours to start your touring adventure
Find out more about Rayburn Tours on their website and follow them on Facebook, Instagram, X (Twitter) and YouTube
We hope you find this Making Music resource useful. If you have any comments or suggestions about the guidance please contact us. Whilst every effort is made to ensure that the content of this guidance is accurate and up to date, Making Music do not warrant, nor accept any liability or responsibility for the completeness or accuracy of the content, or for any loss which may arise from reliance on the information contained in it.
