marketing

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Building new audiences

Founded in 1998 with the aim of developing the next generation of chamber music lovers and players, the charity CAVATINA Chamber

Free event poster templates

If you struggle to put together posters for your concerts, we've created these templates in Word to help you on the way.

Top 5 tips for designing posters

A poster isn’t just for showing the details of an event (often it isn’t even mostly for showing the details of an event): it’s for enticing people into wanting to go.

Marketing your events – a step-by-step guide

You’ve picked a date, booked a venue, agreed on a programme, and now it’s time to get cracking with ticket sales. Thisguidance will lead you through a set of steps to help you effectively market your events. Whilst the guide focuses on concerts, the ideas will apply to other activities, such as membership recruitment, a workshop or a fundraising event.

Data Protection: what are your responsibilities?

Any individual or organisation processing data is obliged to abide by certain rules, even if you are just keeping a list of members and regular concert attendees in a spreadsheet.

How to get started with social media

This guide gives a simple, step-by-step guide to getting set up on the most important social media platforms for member groups: Twitter, Facebook, LinkedIn and Google+.

Discounts on online ticketing booking fees

Making Music has teamed up with TicketSource and WeGotTickets to offer Making Music members special offers on their online ticketing services.

Should your group be using online ticketing?

Alex Scott from Keele Concert Society talks about his experience with online ticketing and overcoming his hesitation with using it:

At first I was not convinced that Keele Concerts Society needed to sell tickets on a website, but as more and more people are buying things online, particularly the younger generation we are all so desperate to attract to our concerts, I thought we would try for one season and see how it went. I am so glad we did as it has proved a very valuable addition to our box office.