marketing

Marketing resources for your group: Overview

Marketing is a broad term, and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Case study: Haverhill name change

Martin Waldron, of member group Haverhill Singers, explains how they approached changing the group name in order to recruit new members.

Background

We are a non-auditioning choral society of around 50 singers, founded in 1860. The aim of the Society is to perform choral music of many genres in and around Haverhill, Suffolk for two reasons.

A guide to branding your group

It may be the last thing you want to think about when running your group, but your brand is crucial. It’s the story you choose to tell others about who you are and what you’re doing. 

For leisure time music groups and music promoters, image is paramount and is central to how you are perceived. 

Website health check – is your website in shape?

Your group's website may have been up and running for some time, or maybe you're looking at creating a new website. Either way it's always a good idea to step back and see whether it's still working well. Here are a few pointers from our youth volunteers to think about.

10 ways selling tickets online can help your group - and how to pick the right platform

If you spend a lot of time managing event bookings via phone and email instead of organising other areas of your events, then using an online ticketing service might be just want you need.

Ticketing websites have never been more user-friendly and they can help your group save time, money, and sell more tickets. The initial setup can be slightly time-consuming but once you are up and running, the positives far outweigh the negatives…

Building new audiences

Founded in 1998 with the aim of developing the next generation of chamber music lovers and players, the charity CAVATINA Chamber

Free event poster templates

If you struggle to put together posters for your concerts, we've created these templates in Word to help you on the way.

Top 5 tips for designing posters

A poster isn’t just for showing the details of an event (often it isn’t even mostly for showing the details of an event): it’s for enticing people into wanting to go.

Marketing your events – a step-by-step guide

You’ve picked a date, booked a venue, agreed on a programme, and now it’s time to get cracking with ticket sales. Thisguidance will lead you through a set of steps to help you effectively market your events. Whilst the guide focuses on concerts, the ideas will apply to other activities, such as membership recruitment, a workshop or a fundraising event.

How to get started with social media

This guide gives a simple, step-by-step guide to getting set up on the most important social media platforms for member groups: Twitter, Facebook, LinkedIn and Google+.