Livestreaming Subsidy - any artist

To help Making Music’s promoter groups provide concerts during these unprecedented times, we are offering a subsidy for engaging any artist for a livestreamed performance.

What is a livestreamed performance?

It’s a performance that is broadcast live over the internet. The artist will perform in their own home, in front of a camera and microphone. The performance is broadcast live over whichever platform you choose, to anyone who is watching.

The main equipment needed for livestreaming is a decent camera and microphone, which the artists will need to take care of.

Find out more about livestreaming and how it works in our Livestreaming Guide.

How does the subsidy scheme work?

You can claim a £150 subsidy from Making Music towards the booking fee for any artist engaged to carry out a livestreamed performance.

The livestreaming subsidy works as follows:

  • You contact Making Music to claim the subsidy
  • You contact the artist and make the arrangements including negotiating on the fee
  • You set up a livestreaming platform account for your group
  • You promote the event
  • The artist runs the technical side of the actual broadcast from your livestreaming platform account.

Could we make a recording available instead of a livestream?

You could pre-record a performance and then broadcast it, and the same subsidy is available for this. We think the livestream element is better as it helps create an occasion and an ‘appointment to view’ which will get better engagement. But YouTube does have a 'Premiere' function – that allows you to upload a recording and then set it to be broadcast at a certain time as a premiere.

Who is eligible for the subsidy?

All our promoter groups are eligible for this subsidy.

Where does the money come from?

The subsidy is funded by money generated from advertising in the Selected Artists Guide.

How do you claim the subsidy?

  1. Check that a subsidy is available before contacting any artist (contact
  2. Contact the artist to make a booking as you usually would.
  3. As soon as the booking is confirmed, let Making Music know the full details of the livestream. We will then confirm the subsidy and send you a claims form.
  4. After the performance, you pay the artist the full fee as agreed upon between the group and the artist.
  5. Submit your claim form with copies of the contract/proof of engagement to Making Music in order to claim the subsidy of £150. Once the claim has been approved the subsidy will be paid within two weeks.

All arrangements to confirm and carry out the booking must be done directly with the artist, including sending the contract and discussing arrangements for the proposed programme.


We hope you find this Making Music resource useful. If you have any comments or suggestions about the guidance please contact us. Whilst every effort is made to ensure that the content of this guidance is accurate and up to date, Making Music do not warrant, nor accept any liability or responsibility for the completeness or accuracy of the content, or for any loss which may arise from reliance on the information contained in it.