Guidance

It's important to understand how your group might appeal to potential members. Your current members are your recruitment success stories, so start by asking what makes them keep coming back and use this to inform your strategy.

Current members

Music groups give people joy – members join because they enjoy making music in a group. But enjoyment comes from different places for different people. For example, it might be:

Once you have a better understanding of your current members, it's time to look at how you can use this information to understand who your potential new members are.

Who might join your music group?

In Part 1 of this toolkit, we listed some example steps a person might take before joining a music group. We are going to re-visit these now.

So far you have defined your recruitment aims (Part 1), reviewed your joining process (Part 2), understood what your current members like about your group (Part 3) and what will appeal to potential new members (Part 4).

Working with professional musicians is a great way for your group to develop musically, with great benefits for the professional as well. Here are our top tips to help your professional engagements run smoothly.

Below we've compiled the best practice tips that will enable the professional musician you’ve booked to give the very best of themselves, and it comes at no extra cost to your music group.

Initial contact

The intial contact with your proposed professional musician should include:

Welcome to the MM Platform service hub. This area is for members who are already using the service and provides the latest news updates as well as links to the Making Music help guides for setting up their platform

This resource is about using Disclosure and Barring Service (DBS) checks in England and Wales as part of safeguarding when working with people and groups at risk, such as children or vulnerable adults. 

For broader information on the topic of safeguarding children, see our guidance covering the main principles and your responsibilities.

Music making and experiencing music as an audience member are rich social experiences that connect participants. To build a group or audience that is more diverse and inclusive, thinking about how you invite, recruit and welcome people is crucial. 

All four nations of the UK have been living without Covid restrictions since early 2022. Although during much of 2020 and 2021 groups were required to take action to stop the spread of Covid, expectations have changed.

Likewise, many members and audiences' have changed. People are used to living with Covid, and without restrictions. Others might still have concerns and want to see some measures in place.

What is social prescribing and how can your music group benefit from it?

Social prescribing is part of the relatively new NHS personalised care programme and a way for GPs and local agencies to refer people to a link worker, who takes a holistic approach to people’s health and wellbeing. They then connect people to community groups and statutory services for practical and emotional support.

Making Music has partnered with the Singing for Health Network and other organisations to publish free downloadable guides on social prescribing for leaders of music groups across the UK, and for social prescribers (also known as link workers).